Should Your Business Be on Threads?
Meta, the company behind Facebook, has recently launched Threads, a new social network aiming to compete with Twitter. As a social media marketer, I quickly
July 12, 2023
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Daily Hashtags for Social Media Success
Social media marketing can be challenging, especially when it comes to consistently creating engaging and relevant content for your audience. Fortunately, there are many strategies
March 27, 2023
Maximizing Your Ad Efforts on Instagram: The 6 Key Factors for Success
Instagram has over 1 billion active users, making it an ideal platform for businesses to reach out to potential customers. Running an ad on Instagram
February 1, 2023
Stop chasing small growth when you need big growth
There are many marketing strategies that offer you small growth of 5% increase in sales if you adopt that tactic. I have seen people focus
October 25, 2022
Quality: The best marketing strategy ever
Marketing experts often preach about the latest and greatest marketing strategies, but there is one strategy that can provide tremendous external benefits and can only
October 4, 2022
How Digital Marketing Fits Together
Digital marketing has grown far beyond just websites, or social media. in fact, digital marketing budgets have grown to be around 24% of the total
December 7, 2021
Who are you REALLY Competing Against?
If you were asked who your business is competing against, what would you say? Surely you would list businesses just like yours. After all, they
August 4, 2021
5 Things You Need for an eCommerce Website
I often meet people who want to start an eCommerce website but don’t know the way forward. They have products and prices already lined up,
June 29, 2021
Paid vs Organic Reach on Facebook. Which is better?
Case Study: We compared Paid vs Organic reach on Facebook Facebook wants you to post content, and then boost your organic reach with paid promotion.
October 30, 2020
Do you REALLY need a website?
A popular website builder platform recently ran a campaign that said, “A website makes it real.” Even though I build websites for people, there are
October 7, 2020
Best Free Marketing Tools -Tested
Over the years I’ve made sure to be on top of the best budget marketing tools available. In fact, before spending money on any of
October 7, 2020
Facebook pages: The First Steps
The Facebook pages of agencies who contact me to sell their advertising services have always disappointed. I marvel at the low numbers we see and
July 26, 2019
8 Ways to Grow Your Facebook Audience
The size of your audience on Facebook is not necessarily going to reflect the number of customers you have. It will also not reflect how
July 11, 2019
Content Ideas for any Business
Coming up with content ideas is not as easy as it seems. As a business owner, its likely that you have many functions within the
July 4, 2019
Forget Social Media- This is WAY more Effective Marketing
Social Media has been the buzzword for a few years now. These days it is less about being social and more about being entertained. There
April 3, 2019
Maximizing Reach with Direct Video Posts on Social Media
Is it better to post a video to YouTube or to Social Media organically? We did both and learned something interesting.
March 25, 2019
Does Your Website Make You Money?
I always ask the question, “What is the purpose of your website?” and get mixed answers. The only right answer is, “To make me money.”
March 18, 2019