The size of your audience on Facebook is not necessarily going to reflect the number of customers you have. It will also not reflect how profitable you are or how successful your marketing campaigns are.
The amount of likes and followers your page has can reflect 2 things;
- How many people have interacted with your brand at least once on Facebook
- It shows credibility to new visitors
Here are some things you can do to grow your Facebook audience organically;
Post regularly
Keeping your page active will keep eyes on your content and your brand. The more you post, the more likely it is that people will share your posts to their own audience, exposing your brand to others. Often, new viewers relate to a post and will like the post or your page.
Invite people
Facebook allows you to invite your friends to like your page. Which is a good start, although not a sustainable approach to growth. You can also invite people who react to your posts. This means that if a person interacts with a post of yours, you can see this and invite them to like the page.
Ask people to check in
Ask your customers to check in when they are at your business. Offer gifts or freebies to people who do so. This will get your brand out there in front of more people, enticing them to like you as well.
Share user content and feedback
Has someone posted about your products or services? Share that on your page. Show them the appreciation and recognition that they showed you and thank them publicly for it. This will put your post in front of their friends who may not be part of your Facebook audience.
Ask them to review
A review goes a long way in establishing credibility. Ask your customers to leave a review. Let them be honest and say good or bad things. Respond to every review thanking them for feedback. If it is negative, share your lesson publicly and be grateful for the feedback. If it is positive, thank the customer and show gratitude publicly. More ratings mean your page is show before others in Facebook searches.
Offer an Incentive
I was recently at a restaurant that offered a free dessert if you checked in and showed the waiter. People love a freebie, and are very happy to be part of the experience if there is something in it for them. The best part of this is that it doesn’t have to be an expensive offer to your business, but must be worthwhile to the customer. Offering something that is too cheap will be treated with disdain.
Give more than you ask for
In your posts, make sure you are giving more to your customers than selling to them. People are not on Facebook to be sold to, they want to be entertained and taught. If most of your content can fit into that bracket, then people will engage with it. The more relevant it is, the more people will see it and share it.
Also Read: Content Ideas for Any Business
ALWAYS have a call to action
Every post you make should have some call to action for the viewer. A simple comment added to the end of the post “Hit the like button if you want to see more of this” or asking them to follow your page, or visit your website for more. In posts where you are selling, you will add actual products or information as well. In post that you are not selling, give them the option to learn more with ease.
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Don’t be shy to boost posts either. It is an inexpensive way of getting your content in front of many people and quickly.
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