We’ve taken a simple approach to ensure we never run out of content ideas for our social media posts. Here are some content types that you may find easy to source or generate

Other people’s content

A quick and easy share is an industry article, or a how to video that is based around your product or service. These are always useful and by sharing the content, you not only provide something useful to your customer, but also to the generator of the content.

Behind the Scenes

A photo or video of what is going on behind the scenes can be created quickly using your mobile phone. This kind of media does not need to be fancy or well produced, just genuine.

Success Stories

Has a customer done well with your product or service? Tell that story. If they are willing to share the story and perhaps a photo or video then it serves as a testimonial for your business as well.

Also Read: Digital Performance analysed: YouTube vs Facebook vs LinkedIn

How to

How-To content is very popular in the internet age. How-to videos have seen a rise in popularity on all video platforms. This kind of content also serves as advertising for the products being used.

Memes

People love a good laugh. If you have a meme, or funny video related to your product or services then share that. If it hits the mark then people will also share it which is a win.

Seasons Greetings

There are many festivals, religious days, and days of observance that you can generate quick posts with well-wishes for that part of the audience.

Make use of tools like Canva and Buffer to design and schedule your posts well in advance so that you don’t have to focus on it all the time. Remember to add a call-to-action on every post.

(If you don’t have the time to post regularly, consider using our Social Management Services to do it for you.)

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YouTube has always been the go-to video platform to upload video. Many pages then share this video as a link in a social post. It makes some sense to try and keep the metrics in one place but the reality is that you don’t get the views you are after by sharing a link.

Different Platforms, Different Audiences

Each social media platform has its own unique audience, and it’s important to understand the behavior and preferences of each audience in order to effectively reach them. By posting directly on each platform, you can tailor your content to the specific audience, increasing your chances of engagement and to maximize the video reach.

The Numbers

To determine which method will most impact the video reach I ran an experiment. A video was uploaded to YouTube and then Shared to Facebook, Twitter and LinkedIn with a collective follower base of almost 10,000. A similar video was then uploaded to each social platform individually as well as to YouTube. (at the time of writing out Instagram page was not up as yet

The videos in question were both around 3 minutes in length with similar headlines and call to actions. Shorter video gets even MORE views on Facebook and LinkedIn.

By posting directly on each platform, you can increase your reach and engagement, as each platform has its own algorithm for distributing content. By creating original content specifically for each platform, you increase the chances of your content being seen by your target audience.

Optimized Video Content

Each social media platform has different specifications for video content, such as length, format, and aspect ratio. By posting directly on each platform, you can ensure that your videos are optimized for each specific platform, providing the best possible viewing experience for your audience.

On Platform Wins. Every Time

While this means marketers need to upload video to multiple platforms, in the end it is worth the effort. The social platforms have designed their algorithms to put organic content in front of the user before external content.

If you have a big budget, you can boost posts and drive traffic to your YouTube video. But being smart about it, you can get a higher return on your investment by posting directly to all the platforms.

In conclusion, posting videos directly on each social media platform, rather than relying on sharing YouTube links, is the best way to maximize your reach and engagement. By understanding the unique audience and specifications of each platform, you can tailor your content for maximum impact and drive results for your business.

Do you want to have great quality video for your marketing campaigns? Contact us today.

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