The goal of all marketing activities should be sales. Selling your product or service is the only way to get an in-flow of cash. The goal of your digital marketing road map should always be the sale. Sales can be done in your store or on your website. Ultimately the goal is not just to have the customer visiting you, but to have the customer handing over money in exchange for a product or service.

Digital marketing can be broken down into the following categories;

Website

You should always treat your website the same way you would treat a physical store. It is not a “set-and-forget” business tool and needs consistent attention to get it working for you.

3rd Party Advertising

There are a host of sites that can help you drive traffic to your website, leads to your inbox or direct sales. These are mostly classifieds or listings sites and,
depending on your product or service, information can be fed between your CRM system and the site.

Search Marketing

When a person is looking to solve a problem, they can turn to a search engine like Google or Bing. These search engines will have categorised your website, read all your keywords and determined if your site is relevant to answer the question being asked.

Social Media

Social media has become an entertainment format; much like TV, radio and print. Social media gives you a great opportunity to communicate why people need your service or product. It is also a great channel to educate customers on topics that may interest them which will cause them to want or need your product or service.

Display Ads

Display advertising is very much like traditional print advertising. These are adverts that sit alongside content with people are consuming like news article, blogs or learning information

Video Ads

Using videos for marketing has been around for a long time. Ads which interrupt content, much like it was done on TV, are still present on platforms like YouTube, Facebook and Vimeo.

Email

Email marketing is a great way to keep your customer updated on what is happening in your business. One of the greatest benefits of email marketing is that it drives action. If your CRM system can help you understand what a client wants, then you can tailor the email message to suit their interest.

SMS

SMS boasts an open rate of 99%. It is a quick way to reach your customer where they are with a short marketing message.

Ultimately you will need to make use of multiple marketing channels to get the most out of your marketing effort. At first, you don’t need to get all of them working, but as you grow it is important to diversify your marketing plan.

Click here to download the Digital Marketing Roadmap and learn more about how the different channels fit into the consumer decision making cycle.

The post How Digital Marketing Fits Together appeared first on mediaholic marketing.

Whats in it for them?

Remember that Facebook, LinkedIn, Instagram, Snap Chat, etc are all in it for the advertising money. This is why they favour content that is posted natively to their platform. Every piece of content you post keeps eyes on their app or website.

This can work for you and is a great brand awareness tool. However, I’m here to tell you about something that works even better.

Also read: Digital Performance Analysed: YouTube vs Facebook vs LinkedIn

Who owns what?

The worst problem with Social Media is who owns the database you are marketing to? It’s not you. They create algorithms that limit how many of your followers see your content.

A 2014 study by Ogilvy showed that reach was between 2-6% of the followers.

Email is all yours

The email database you collect is yours to manage and interact with. With a good email campaign you can get an open rate of over 50%. Utilising drip campaigns you can increase that to 60-70% of the list opening your email.

As long as you focus on providing value, and don’t annoy your audience, your list will remain intact. Social media and other display marketing methods online can help you grow your email list.

Social media has it’s place in marketing, but email will be a huge driver of engagement and business.

The post Forget Social Media- This is WAY more Effective Marketing appeared first on mediaholic marketing.