YouTube has always been the go-to video platform to upload video. Many pages then share this video as a link in a social post. It makes some sense to try and keep the metrics in one place but the reality is that you don’t get the views you are after by sharing a link.

Different Platforms, Different Audiences

Each social media platform has its own unique audience, and it’s important to understand the behavior and preferences of each audience in order to effectively reach them. By posting directly on each platform, you can tailor your content to the specific audience, increasing your chances of engagement and to maximize the video reach.

The Numbers

To determine which method will most impact the video reach I ran an experiment. A video was uploaded to YouTube and then Shared to Facebook, Twitter and LinkedIn with a collective follower base of almost 10,000. A similar video was then uploaded to each social platform individually as well as to YouTube. (at the time of writing out Instagram page was not up as yet

The videos in question were both around 3 minutes in length with similar headlines and call to actions. Shorter video gets even MORE views on Facebook and LinkedIn.

By posting directly on each platform, you can increase your reach and engagement, as each platform has its own algorithm for distributing content. By creating original content specifically for each platform, you increase the chances of your content being seen by your target audience.

Optimized Video Content

Each social media platform has different specifications for video content, such as length, format, and aspect ratio. By posting directly on each platform, you can ensure that your videos are optimized for each specific platform, providing the best possible viewing experience for your audience.

On Platform Wins. Every Time

While this means marketers need to upload video to multiple platforms, in the end it is worth the effort. The social platforms have designed their algorithms to put organic content in front of the user before external content.

If you have a big budget, you can boost posts and drive traffic to your YouTube video. But being smart about it, you can get a higher return on your investment by posting directly to all the platforms.

In conclusion, posting videos directly on each social media platform, rather than relying on sharing YouTube links, is the best way to maximize your reach and engagement. By understanding the unique audience and specifications of each platform, you can tailor your content for maximum impact and drive results for your business.

Do you want to have great quality video for your marketing campaigns? Contact us today.

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